Google Ads API Use Case

Google Ads API – Use Case & Disclosure

About Labsdeals

Labsdeals is an e-commerce business specializing in custom home décor products, including made-to-measure curtains, blinds, and window treatments. We sell directly to consumers through our online store and use Google Ads as our primary advertising channel to reach customers in the United States and other markets.

Why We Need the Google Ads API

As a small e-commerce business owner, I personally manage all advertising campaigns on Google Ads. Currently, I perform all campaign management tasks manually through the Google Ads web interface. As the business grows, I need programmatic access to the Google Ads API for the following purposes:

1. Campaign Performance Reporting

• Automatically retrieve daily performance metrics (impressions, clicks, conversions, cost, ROAS) from my own Google Ads account

• Build a personal dashboard to monitor ad spend and return on investment in real time

• Export data for analysis without manual CSV downloads

2. Keyword Research via Keyword Planner API

• Use the KeywordPlanService to discover new keyword opportunities for our product categories (e.g., “custom curtains,” “motorized blinds,” “blackout shades”)

• Retrieve search volume estimates and competition data to make informed bidding decisions

• Identify seasonal trends to optimize budget allocation throughout the year

3. Budget & Bid Management

• Monitor daily budget consumption and receive alerts when campaigns are close to budget limits

• Adjust bids based on performance data to maintain target ROAS and CPA goals

Scope of Use

| Detail | Description |

|--------|-------------|

| Account type | Personal / single advertiser |

| Number of accounts | 1–2 Google Ads accounts, all owned by me |

| Users | Only myself (the account owner) |

| Data handling | All data stays on my own server; no data is shared with or sold to third parties |

| API features used | Reporting (GoogleAdsService), Keyword Planner (KeywordPlanService) |

| Commercial use | Internal use only — not building a tool for external users |

Data Privacy & Security

• I only access data from my own Google Ads accounts.

• No Google Ads data is shared with, sold to, or made accessible to any third party.

• All API credentials and tokens are stored securely on a private server with restricted access.

• I comply with the Google Ads API Terms and Conditions and the Google API Services User Data Policy.

Technical Implementation

The planned integration is a lightweight Node.js application running on a private server that:

1. Authenticates via OAuth 2.0 with my personal Google account

2. Pulls campaign and keyword data on a scheduled basis

3. Stores metrics in a local database for trend analysis

4. Displays results in a private web dashboard (accessible only to me)

┌─────────────┐      OAuth 2.0      ┌──────────────────┐

│  My Server   │ ◄──────────────────► │  Google Ads API   │

│  (Node.js)   │                     │  - Reporting       │

│              │                     │  - Keyword Planner │

└──────┬───────┘                     └──────────────────┘

       │

       ▼

┌─────────────┐

│  Private     │

│  Dashboard   │

│  (only me)   │

└─────────────┘

Contact

• Email: reviews@labsdeals.com

• Website: https://labsdeals.com